Hoefler & Co. _ Historical Allsorts Font Family
 | |
| Formerly | Hoefler Type Foundry, Hoefler & Frere-Jones |
|---|---|
| Manufacture | Graphic design |
| Genre | Typeface design |
| Predecessors | Hoefler & Frere-Jones, Hoefler Blazon Foundry |
| Founded | 1989 |
| Founder | Jonathan Hoefler |
| Headquarters | Woburn, Massachusetts (formerly New York City) United states |
| Number of locations | i |
| Cardinal people | Carleen Borsella (formerly) Tobias Frere-Jones (formerly) Sara Soskolne Andy Clymer (formerly) |
| Products | Archer, Gotham, Hoefler Text, Requiem, Surveyor, Whitney |
| Parent | Monotype |
| Website | www |
Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York Urban center), founded past type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website.
The company was founded in 1989, initially focusing on editorial commissions for publications such as The New York Times, Martha Stewart Living, The Wall Street Journal, Esquire, Rolling Stone, Sports Illustrated, Harper's Bazaar, Wired and Condé Nast Portfolio, and commissions for companies such as Tiffany & Co., Nike, Inc., and Hewlett Packard. It has worked with a number of prominent cultural institutions in New York Urban center, including the headquarters of the United Nations, the Guggenheim Museum, the Whitney Museum, Lever House, Radio City Music Hall, The Public Theater, and The New York Jets. Considering of its inspiration from New York Urban center history, its Gotham typeface was selected in 2004 for the cornerstone of Ane World Merchandise Center, built on the Earth Trade Heart site.
Incorporated as The Hoefler Type Foundry (HTF), in 2005 the company rebranded as Hoefler & Frere-Jones (H&FJ), and in 2014 as Hoefler&Co (H&Co).[1]
In September 2021 Hoefler announced the visitor's sale to Monotype, with Hoefler and CEO Carleen Borsella leaving the company.[ii] [3] [iv]
Piece of work [edit]
The company's family unit Hoefler Text, showing its large range of features. New York mag commented in 2014 that the version of Hoefler Text arranged with the Mac operating system "helped launch a thousand font obsessives."[5]
The visitor specializes in designing original typefaces, oft comprehensive type families that include a range of styles or characters: its Gotham typeface for GQ extends to 74 for print lone, and its Surveyor/Obsidian family past 100.[6] [7] [8] [9] Many H&Co typefaces take inspiration from historical models, and under-examined aspects of typography and lettering, such as Soviet house numbers, metal lettering on double-decker terminals, engraved maps, and old petrol pumps.[10] Bloomberg Businessweek commented that Hoefler and Frere-Jones bonded over a dislike of "so-chosen grunge typography, which trafficked in angst and messiness. Neither Frere-Jones nor Hoefler took to that tendency, preferring a cleaner fashion based on historic typefaces."[11]
The company'south work has been profiled in The New York Times, Time, Esquire, Wallpaper, and Wired, as well as the design publications Baseline, CAP & Design, CreativePro, Communication Arts, Desktop, Eye, Design, Graphis Inc., I.D., Idea, IdN, Metropolis, Page, Print, Publish, and +81. H&Co'south work is part of the permanent collections of both the Smithsonian Institution and the Victoria & Albert Museum, and it has been recognized past the American Plant of Graphic Arts and the National Pattern Awards.
Notable uses [edit]
The Gotham typeface became famous during 2008, when it was called for the identity of Barack Obama during his entrada for the presidency. The Ringside typeface was used in the Elizabeth Warren 2020 presidential campaign and the Mercury and Decimal typefaces were used in the Joe Biden 2020 presidential campaign as well as during the Presidency of Joe Biden (2020-). H&Co typefaces associated with cultural institutions include Knockout (for The Public Theatre), Ideal Sans (The Art Institute of Chicago), Verlag (The Guggenheim Museum) and Whitney (The Whitney Museum). H&Co's Ringside typeface is the official typeface of The Office of Barack and Michelle Obama.
Awards [edit]
Jonathan Hoefler was the recipient of the 2002 Prix Charles Peignot, awarded by the Association Typographique Internationale (ATypI) for outstanding contributions to typeface design. In 2009, the visitor became the first typeface designers to exist recognized by the National Pattern Awards.[12]
Conflict between Hoefler and Frere-Jones [edit]
On Jan 16, 2014, designer Tobias Frere-Jones, who had worked with the company since 1999, filed a lawsuit in the courts of New York land against Jonathan Hoefler.[13] The lawsuit alleged that Frere-Jones was entitled to own half of the type foundry, based on an oral agreement made in 1999. Co-ordinate to this alleged agreement, Frere-Jones transferred ownership of his fonts to the visitor for 10 USD and the company was renamed Hoefler & Frere-Jones. Frere-Jones contends that the foundry was intended to be run equally an equal partnership. Hoefler filed a movement to dismiss, refuting Frere-Jones'southward business relationship by attaching the written agreement signed by himself and Frere-Jones.[14] The lawsuit was settled on September 28, 2014, its terms undisclosed.[xv]
List of typefaces [edit]
- Archer
- Champion Gothic[16]
- Gotham
- Hoefler Text and display variant Hoefler Titling
- Inkwell[17] [18] [xix] [20]
- Obsidian[21] [22]
- Operator[23] [24]
- Quarto[25] [26]
- Requiem
- Surveyor
- Verlag[27]
- Whitney
References [edit]
- ^ Dunlap, David. "2 Blazon Designers, Joining Forces and Faces". New York Times . Retrieved 28 September 2014.
- ^ "Monotype acquires Hoefler&Co". PrintWeek . Retrieved xiv Oct 2021.
- ^ Hoefler, Jonathan. "Hoefler&Co &Monotype". Hoefler & Co. Retrieved 14 October 2021.
- ^ Quito, Anne. "A famous blazon foundry'due south sale to a PE-backed giant has rattled the font industry". Quartz . Retrieved 24 October 2021.
- ^ Fagone, Jason. "A Type Business firm Divided". New York magazine. Retrieved ane December 2014.
- ^ "Gotham". H&FJ.
- ^ "Gotham Rounded". H&FJ . Retrieved 28 September 2014.
- ^ "Surveyor". H&FJ . Retrieved 28 September 2014.
- ^ "Obsidian". Typographica . Retrieved 16 August 2017.
- ^ "Numbers". H&FJ . Retrieved 28 September 2014.
- ^ Brustein, Joshua. "Font War: Inside the Design World'southward $20 Meg Divorce". Businessweek. Bloomberg. Retrieved 28 September 2014.
- ^ "National Blueprint Awards". Cooper Hewitt Smithsonian Pattern Museum.
- ^ "INDEX NO. 650139/2014 TOBIAS FRERE-JONES, Plaintiff, against JONATHAN HOEFLER". New York Supreme Court. Jan 16, 2014. Retrieved 19 November 2014.
- ^ "DeLarco Aff Ex B". iapps.courts.state.ny.usa . Retrieved 2019-01-09 .
- ^ "The globe's biggest typeface lawsuit just settled". Sep 29, 2014. Retrieved February 10, 2015.
- ^ Heck, Bethany. "Champion Gothic". Font Review Periodical . Retrieved xiii September 2019.
- ^ Strizver, Ilene. "Inkwell: a Blazon Family unit for Expressive Writing". Creative Pro . Retrieved 29 December 2018.
- ^ Pavlus, John. "A Comic Sans For The 21st Century Is Here". Fast Company . Retrieved 29 December 2018.
- ^ "Inkwell – Font Review Journal". Retrieved 2019-01-09 .
- ^ "Inkwell". Hoefler & Co. Retrieved xix Jan 2022.
- ^ Plaugic, Lizzie (2015-01-22). "A new typeface, designed by algorithms instead of by hand". The Verge . Retrieved 2019-01-09 .
- ^ "Inkwell". Hoefler & Co. Retrieved 19 January 2022.
- ^ "Operator review". Typographica . Retrieved sixteen Baronial 2017.
- ^ "Obsidian". Hoefler & Co. Retrieved 19 Jan 2022.
- ^ "Quarto (review)". Typographica . Retrieved 16 August 2017.
- ^ "Quarto". Hoefler & Co. Retrieved 19 January 2022.
- ^ "Verlag (review)". Typographica . Retrieved 16 Baronial 2017.
- iapps.courts.state.ny.usa
- Parascope
- New York Times
- iapps.courts.land.ny.us
External links [edit]
- Official website
- Catalogue of typefaces designed
- Hoefler & Co. on Facebook
Source: https://en.wikipedia.org/wiki/Hoefler_&_Co.
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